Inversion exists to back brilliant founders who are building non-consensus solutions to hard problems.
We write $100k-300k checks into startups where the opportunity may look wrong at first—too early, too weird, too boring, too technical, etc.
Our unique ability is to help founders to think and act from first principles. Making difficult decisions. Making great first hires. Learning from your first users. Finding the right lead investor or raising your next round. We're there to help you to think clearly, whatever's happening.
If we pass or don't respond, it's not personal. We are often wrong.
We know that great companies are built by people who think for themselves, not by committee.
We do not assume we have it all figured out. The best insights come from staying curious and questioning our own assumptions.
We back founders who like to think differently. This can be in software or the physical world. Some are technical, some are not. Some build complex systems, others solve simple problems in non-obvious ways.
What matters is the quality of thinking and the courage to pursue ideas that others dismiss.